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Saturday, May 8, 2004
Design v. Art Direction
Jeffrey Zeldman has a blog entry about the difference between art direction and design. His distinction, combined with Stephen Hay's A List Apart article on Art Direction on the Web, is pretty interesting when you consider them through the lens of a design school like CMU's.CMU's undergrads do some pretty unbelievable communication and industrial design work. In many cases (and certainly in mine), their raw talent and their intense training slay my rudimentary (by their standards anyway) drawing and modeling skills. Your average freshman at CMU can probably draw rings around most of the graduate students. But where the graduate students excel is in the conceptual realm. While we do learn our share of hands-on skills, where we're really pushed is in the area of thinking: for well-thought-out concepts and in abstract thinking, both about design and about different subject matters. To use Zeldman's terms, we're being trained to be art directors.
posted at 01:57 PM in
cmu
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