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Saturday, April 10, 2004
The Business of Design
Chris Pacione, VP of Interaction Design at Bodymedia, was our guest in Seminar this week. BodyMedia is a start-up company creating wearable health devices, created by a group of CMU alumni (including Chris himself), and in its brief history has had a tumultuous existence, nearly going out of business several times. A lot of what he spoke to us about was the practicalities of being a designer at a start-up. Things like great design can kill a product.He advised us that, as pioneers in a new field, interaction designers need to be articulate and be able to articulate what it is we bring to the table, business-wise. We can't be afraid to speak: we need to say how we bring money in to the organization. Chris also gave us his list of the essential skills for an interaction designer: - Good organizational skills. You have to be able to work within an organization and deal with hierarchy. You'll need to defend your designs with logic. You can't design emotionally. If you want to affect people's lives, you need to work for a business and that business needs to stay in business.
- Exceptional typography. You need to know how to handle type very well to lay out information and do traditional information design.
- Ability to ask the right questions. You need to to know what questions to ask--and when. Are you designing a new vase or are you designing something to hold flowers?
- Business savvy. The best designers know how to deal with the most constraints, so it is important to know the business limitations, like the cost of goods sold. You should have your vision, but keep the work in mind.
posted at 05:59 PM in
alumni, design 101, special guest stars
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