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Friday, November 14, 2003
Grammatical Design
Dick noted that there are two ways to create anything: imagination (creating new forms through invention) or through fancy (fitting together existing forms). Grammatical design is concerned with the latter.Grammar is not like Rhetoric, which is all about invention. Grammatical design is concerned with interpretation and finding meaning. It is all about discovering the least elements, the smallest parts of communication (word and image), then adding the complicating element of rules to form not an argument (which would be rhetoric), but instead meaning and resonance. The model of grammar is another triangle, with thing, thought, and signs as its three points. As an example of grammatical thinking in design, we looked at Philip Meggs' book, Type and Image. The book begins with the basics of typography and images. Then each section successively adds complications, adding something new to the concept of Design. The pinnacle of Design for Meggs is resonance, the drawing on feelings and memories of the past.
posted at 08:01 PM in
design theory
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