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Thursday, September 18, 2003
John MaedaIn Studio yesterday and in a workshop today as part of the Wats:On? Festival CMU was visited by John Maeda, the director of the Physical Language Workshop at MIT. He introduced himself by saying that he didn't know how to teach a class anymore, just how to play games. So both times I heard him talk, we basically played games. He asked the design grad students to come up with adjectives for "art" and also for "design," then had us strip them away until only a handful were left (like "aesthetics" and "communication" for design and "passion" and "expression" for art). Then he erased the words Art and Design and commented that what was left was a great space to work in. He spoke about his meeting with Paul Rand when Rand was 81. The great designer's advice to him? "Make a lot of money." That in mind, he's working with Mastercard on a plan for micropayments, which he hopes will give creative people a means to get "survival money" from their writing, design, etc. He spoke a little about visionaries, and what the ones he'd met have had in common: cooking. All were good cooks. But more importantly, they were all in touch with what it means to be human, which partially revolves around food. Another of his projects is creating a virtual cafe with limited seating that sells virtual coffee. The "coffee" would be little works of art by designers that degrades in time, like real coffee. You'd pay for it with his micropayment scheme. He compared graduate school to a vending machine that we keep putting money into. The most important thing that it gives you: friends.
posted at 04:02 PM in
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