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Wednesday, July 2, 2003
Linespacing, Stroke Weights, and Horizontal ShiftsWe continued our Typographic Hierarchy Exercise from yesterday, the purpose of which (I'm postulating) is to train our eyes to see what slight changes in type characteristics do, how they can change emphasis. Indeed, the trick is to make sure the audience can unconsciously (via visualogic) determine what is the most important. By applying individual or combinations of two characteristics, you can see (or start to see in my case) how each affects the type (and thus the message). A couple of related notes: - Without any linespaces, stroke weight changes look odd.
- The length of a line and its placement on the page help to determine its emphasis ("loudness").
- The top of a page determines the bottom. The left usually determines the right.
In software bootcamp, our study continues on InDesign, learning about frames and bounding boxes and how to manipulate the two. I'm starting to feel comfortable with the program, three days in. It helps we're using it in CDF class too.
posted at 06:15 PM in
design 101, software, techniques, typography
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