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Tuesday, July 1, 2003
Introduction to Typographic VariablesToday we examined the concept of visualogic: what might not make sense logically, but what makes sense visually. To do this, we're taking a unformatted poster (that has reportedly been used in this exercise for years in the design school) and making changes to linespaces, stroke weights, and flush-left thresholds to make it make sense visually. (First homework!) This involves first analyzing the message and identifying the most important content. From there, the content/text is broken down into labeled parts and a hierarchy of information is determined. Then you look at the micro and macro labels and use them to help in arranging the message visually. Today's key point: the best typography does the most communication with the least amount of materials.
posted at 05:39 PM in
big ideas, design 101
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