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Friday, November 21, 2003
An Adweek for New Media
For whatever reason, I get Adweek in the mail every week. I have never worked for a traditional advertising agency in my life, and yet I always find myself reading it cover to cover. And I think to myself, why isn't there one of these, this good, for my industry? Certainly there's enough money in it, even in lean times. Certainly there's enough product to review, people to profile, and new ideas to explore. Adweek covers its industry pretty well (or so it seems from the outside).
Sure, I know there was a slew of new media magazines--web week, information week, internet week, business 2.0, wired, etc.--a handful of which are even still publishing, but nothing that was as useful as Adweek is. It's chatty, gossipy, talks a lot about creative work and creative people. It tracks people as they move from job to job. It has job listings. It talks about money in a serious way. It reviews ads. It really covers the industry well.
It would be nice to see something similar once the tech sector rebounds.
Posted at 07:06 PM
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